Society Archive

  • I was recently approached by a country manager of a large food franchiser who asked me “what is with this <strong>social media</strong>?” A further conversation ensued highlighting how an older generation might not understand the implication of what <a title="Social Media" href="http://en.wikipedia.org/wiki/Social_media" target="_blank">social media</a> entails.

    Social Media: 3 Main Pillars

    Posted on August 28, 2011 | 3 Comments
    I was recently approached by a country manager of a large food franchiser who asked me “what is with this social media?” A further conversation ensued highlighting how an older generation might not understand the implication of what social media entails.

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  • <p style="text-align: left;">The web has allowed people from across the world to engage together to find solutions to problems, proposed either by companies and organizations or from individuals. When most people think of <a title="Crowd-sourcing" href="http://en.wikipedia.org/wiki/Crowdsourcing" target="_blank">crowd-sourcing </a>and <a title="Crowd-funding" href="http://en.wikipedia.org/wiki/Crowdfunding" target="_blank">crowd-funding</a> they imagine...</p>

    Crowd-sourcing and crowd-funding: socially powering companies

    Posted on July 10, 2011 | 11 Comments

    The web has allowed people from across the world to engage together to find solutions to problems, proposed either by companies and organizations or from individuals. When most people think of crowd-sourcing and crowd-funding they imagine...

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  • While attending the <a href="http://www.bstartup.com/">Business Startup show</a> in London, I heard a speech given by <a href="http://www.bstartup.com/seminars/penny-power.html">Penny Power</a> which highlighted the importance of relationships between businesses and their communities. Societies globally are increasingly becoming integrated networks thanks to advances in technology allowing more communication and transparency. Companies are finding themselves in a crossroads between perpetuating old values and adopting new ones.

    Leveraging social capital; from social responsibility to shared value

    Posted on June 1, 2011 | No Comments
    While attending the Business Startup show in London, I heard a speech given by Penny Power which highlighted the importance of relationships between businesses and their communities. Societies globally are increasingly becoming integrated networks thanks to advances in technology allowing more communication and transparency. Companies are finding themselves in a crossroads between perpetuating old values and adopting new ones.

    Continue Reading...

  • Timing is everything.  I am often reminded of a company who ran into major problems due to an early entry into location based advertising on cellphones, that users perceived then as invasive. Today, location based services are not only becoming the norm, but are also stimulating new ways to share information and fostering new applications to exploit these interests. People are sharing their private lives in attempts to increase communication and bonds with others without fully understanding the consequences of those actions.

    Privacy Pendulum: Addressing HR and Client Concerns

    Posted on May 7, 2011 | 2 Comments
    Timing is everything.  I am often reminded of a company who ran into major problems due to an early entry into location based advertising on cellphones, that users perceived then as invasive. Today, location based services are not only becoming the norm, but are also stimulating new ways to share information and fostering new applications to exploit these interests. People are sharing their private lives in attempts to increase communication and bonds with others without fully understanding the consequences of those actions.

    Continue Reading...